Thomson Announces Integrated Security and Tracking Solutions with IBM and ISAN-IA 

4/11/2008

 *MEDIA ADVISORY*

Demonstrations of Integrated Solutions Showcased at NAB 2008

Burbank, Calif. – April 11, 2008 –Thomson (Euronext Paris: 18453; NYSE: TMS) today announced its collaboration with IBM and the International Standard Audiovisual Number International Agency (ISAN-IA). Thomson and IBM will both showcase demonstrations of Thomson’s integrated content tracking and security solutions during the National Association of broadcasters (NAB) show from April 14-17, 2008 in Las Vegas.

NexGuard integrated into Media Hub – IBM BOOTH SU3614
Thomson’s NexGuard solution provides a valuable watermarking security layer to the IBM Media Hub Solution Framework to enable efficient tracking of shared content. Digital workflow relying on Media Hub can now easily incorporate a watermarking step for multiple video file formats to generate uniquely identified copies.

The IBM Media Hub Solution Framework is IBM's services oriented architecture (SOA)-based solution for the media and entertainment industry that is designed to manage the increasing complexity of running a content-focused business from the point of creation to the distribution of digital content. The addition of watermarking expands possibilities for the way large and medium enterprises can share and distribute digital content securely.

Support of ISAN identification in NexGuard and NexTracker solutions - THOMSON BOOTH SL106
Thomson is partnering with ISAN-IA to make standardized audiovisual codification available in Thomson’s digital watermarking and fingerprinting solutions. Content detection information from Thomson can now interface with ISAN metadata and be reported with ISAN identification.   
The ISAN is a voluntary numbering system for the identification of audiovisual content, and is recommended as the media content identifier of choice for producers, broadcasters, internet media providers, and video games publishers who need to encode, track, and distribute video in a variety of formats. It provides a unique, internationally recognized, and permanent reference number with standardized related metadata for each audiovisual work registered in the central ISAN database. More information about ISAN-IA can be found at, www.isan.org.

Designed to serve the media, entertainment and communication industries, Thomson’s NexGuard and NexTracker solutions provide ways to mark and track copyrighted content, and to filter illegally used content. Thomson offers the most wide-ranging line of products to track and secure digital audiovisual content throughout production, post-production, distribution and exhibition.